Corporate Social Responsibility and Balance Scorecard of Manufacturing firms
Sr No:
Page No:
1-36
Language:
English
Authors:
Christiana Sunday Asangusung*
Affiliation:
Department of Accounting, University of Port Harcourt, Port Harcourt, Rivers State, Nigeria.(M.Sc)
Received:
2026-06-14
Accepted:
2026-07-22
Published Date:
2026-08-05
Abstract:
The goal of the study was to examine the effect of Corporate social responsibility on
corporate performance of manufacturing firms from Balanced scorecard perspective. The study
used data from financial statements of firms listed on the Nigeria stock exchange for the period
2005 to 2024. Hausman test, Multiple Regression and various diagnostic tests were conducted on
data set. Result indicates that while the various CSR strategies matter for corporate performance,
their effects differ depending on the measure of performance considered. Social, economic and
environmental costs all have significant effects on Returns on Assets and Net profit Margin, the
effect of social cost is however positive while that of economic cost is negative. Thus, a
mutually exclusive outcome of the social and economic costs exists on corporate performance of
the firms. All independent variables exert significant impacts on internal efficiency; while social
cost had significant negative effect, the effect of economic costs is positive demonstrating a
mutual exclusive effect. Also, SOC, ECC and ENV exert significant and positive effects on
growth thus demonstrating complementary effect All CSR variables have significant effects on
customer loyalty although the effects are mutually exclusive. The findings of the research
highlight the effect of economic and social costs could be mutually exclusive or complementary
depending on the yardstick of measurement. MPS improves for firms that engage in social CSR
initiatives, but not for firms that engage in economic cost CSR initiative. The study also
provided evidence that it is economic costs that improves internal efficiency in terms of overall
resource use by manufacturing firms in Nigeria. This outcome therefore presents a dilemma to
managers who want to improve both financial performance and internal efficiency
simultaneously. We recommend CSR should therefore be considered as a strategic adaptation
rather than a deliberate manipulation strategy of management in order to drive long term
performance, especially in relation to the market performance of firms. Social and economic
Strategy of CSR are complements in terms of market performance of firms. Thus, firms that seek
to improve their market performance do not need to overemphasize the need to engage in social
CSR in order to influence investors’ decisions. These firms can as well employ economic
strategy to generate the same outcome. Economic CSR strategy improves customer loyalty. We
recommend managers should improve production in order to improve their positions before
customers. Results reveal that customer loyalty favors firms with heightened economic activity
necessitating minimization of social costs over time.
Keywords:
Corporate Social Responsibility (CSR); Balanced Scorecard; Manufacturing Firms; Corporate Performance; Nigeria; Stakeholder Theory; Sustainability.