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Digital Transformation and Institutional Communication in Morocco: The Impact of E-Government Communication on Citizen Trust


Sr No:
Page No: 169-173
Language: English
Authors: Dounia El Mamsaoui*
Affiliation: Hassan II University, Benmsik
Received: 2025-07-29
Accepted: 2025-07-17
Published Date: 2025-07-29
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Abstract:
This article presents a narrative literature review which examines the relationship between e-government communication and citizen trust, with Morocco as the primary empirical focus. Drawing on scholarship from public administration, communication studies, and critical discourse analysis (CDA), particularly the work of Fairclough (1992, 2003) and van Dijk (1993), the review synthesizes existing knowledge on how digital institutional communication shapes, and is shaped by, citizen trust. The review traces Morocco’s e-government journey from its earliest national digital strategies through the OECD-supported reforms of the late 2010s which situates this evolution within the general international literature on e-government trust (Tolbert & Mossberger, 2006; Welch, Hinnant, & Moon, 2005) and the persistent tension between managerial and participatory communication models (Chadwick & May, 2003). It further considers the structural constraints, particularly the digital divide documented by the Arab Barometer (2020), those condition citizens’ access to and experience of digital government communication in Morocco. Critical discourse perspectives, including Morozov’s (2013) concept of technological solutionism, are introduced as analytical resources for understanding the ideological dimensions of official digital governance discourse. The review concludes by identifying significant gaps in the existing literature, most notably the absence of CDA-based empirical research on Moroccan e-government texts and proposes directions for future research.
Keywords: e-government, institutional communication, citizen trust, digital transformation, public administration.

Journal: IRASS Journal of Arts, Humanities and Social Sciences
ISSN(Online): 3049-0170
Publisher: IRASS Publisher
Frequency: Monthly
Language: English

Digital Transformation and Institutional Communication in Morocco: The Impact of E-Government Communication on Citizen Trust