One factor that determines a company's marketability and net worth is the asset's fair value. It is a logical and objective assessment of the prospective market value of a company's stock, service, asset, or good (commodity). The study looked at the connection between Nigerian consumer products companies' profitability and fair value measurement. The study's ex-post facto research design includes all twenty-one (21) consumer goods companies listed on the Nigerian Exchange Group as of December 31, 2023, as the population. A sample size of fifteen (15) consumer goods companies was chosen using the purposive sampling technique. The information utilized was taken from consumer goods companies' annual reports that were listed on the Nigerian Exchange Group (NGX Group). The twelve-year span from 2012 to 2023 was covered by the data. The analysis method employed in the study was the Generalized Regression Model. The results of the study showed that taxes and depreciation (DEP) significantly increase the profit after taxes of consumer goods companies in Nigeria, whereas inventory (INV) had a negligible negative impact. As a result, the study suggested that management of consumer goods companies should focus on increasing the fair value of their companies through asset management and suitable policies, embrace best practices that would increase share prices and sustain higher book values of the companies, and use depreciation to replace outdated assets, stabilizing the companies' net worth.