This study examined the implementation of marketing management strategies in agriculture and private sector development, as well as their effects on resilience and economic self-sufficiency in dryland and displacement contexts. The study was executed in Turkana County, Kenya, which was divided into southern, central, and northern zones for research purposes. The study objectives were to (i) identify the marketing management strategies utilised in Turkana's agricultural and private sector initiatives; (ii) assess the relevance of the marketing mix across various enterprises in the Turkana business environment; (iii) evaluate the resilience and economic self-sufficiency of Turkana and its displacement context; and (iv) determine the challenges and opportunities for agricultural and private sector development in Turkana and analogous arid regions. The research strategy employed was exploratory, utilising a mixedmethod approach that resulted in both quantitative and comprehensive qualitative data regarding the study variables. The study sample comprised 90 individuals selected purposively and conveniently from a cohort of participants engaged in agriculture, livestock, and private sector projects, alongside government and civil society officials, with 44% being female and 32% classified as youths (under 35 years old). The study revealed that Turkana is a place of significant hardship marked by acute food insecurity. A significant portion of the food exchanged in marketplaces is sourced from adjacent counties, hence constraining prospects for agricultural development inside the county. The marketing management tactics, including market research and the implementation of marketing mix elements in agriculture and private sector development, are insufficient. Notwithstanding several initiatives by development partners for the communities in Turkana, resilience and economic self-sufficiency remain human development variables attained at a minimal scale. Significant efforts are necessary to tackle challenges in agriculture and industry; however, additional research is essential to convert these challenges into business opportunities and to optimize leverage points for employing production and marketing management strategies that enhance competitiveness, profitability, and sustainability in agriculture and private sectors.