The study investigated the relationship between pricing strategies and performance of selected tourists‟ sites in Delta State, Nigeria. Pricing strategies were the independent variables while performance was the dependent variables. The dimensions of pricing strategy covered in this study include discount, competitive and customer-based, whereas the dimensions of performance were customer satisfaction, patronage, and positive band image. The hypotheses formulated for the study were subjected to statistical test using Pearson Product Moment Correlation Coefficient. This statistical technique was used to determine the strength of association of independent and dependent variables. The findings are the following: Tourist sites‟ competitive pricing strategy has significant relationship with customer satisfaction. Tourists‟ sites‟ competitive pricing strategy significant has relationship with patronage. Tourists‟ sites pricing strategy significantly influence positive brand image. There is significant relationship between customer-based pricing strategy of tourists‟ sites and customer satisfaction. Based on the findings of the study it was concluded that pricing of products and services of tourists‟ sites has become the cardinal attraction among tourists, and in some cases determines whether or not a tourist will repurchase a particular tourists‟ site or not. Based on the findings and Conclusion, it could be recommended that tourists‟ sites should always be flexible in price decision and embrace the rule of elasticity of demand which has it that when more demand are going for a product, price increases but when products are everywhere with few demands, they reduce price of the product or service. In effect, the researcher advises tourists‟ sites to consider using demand oriented (customer-based) pricing strategy for increasing repurchase. There should be employee training programme at regular intervals to sharpen their skill for implementing pricing strategies of their tourists‟ site and thereby be service-oriented to drive up positive brand image.