This study investigates the perceptions of Facebook and WhatsApp users in South East Nigeria towards the corporate image of the Independent National Electoral Commission (INEC) during the 2023 general elections. The objectives of the study were to: assess the perceptions of Facebook and WhatsApp users in South East Nigeria towards the corporate image of INEC during the 2023 general elections; explore the factors that contributed to the formation of such perceptions of INEC's corporate image among Facebook and WhatsApp users in South East Nigeria; and examine how perceptions of INEC's corporate image among Facebook and WhatsApp users in South East Nigeria influence public trust and confidence in the electoral process during the 2023 general elections. The study employed a survey research design, and the data were collected through electronic questionnaires distributed to 384 participants. The study found that 61% of respondents had a negative perception of INEC's corporate image during the 2023 general elections, while only 11% had a positive perception. The study also revealed that past experiences with INEC played a significant role in shaping individuals' perceptions. Moreover, negative perceptions of INEC's corporate image strongly influenced public trust and confidence in the electoral process, which could lead to lower voter turnout and affect the overall legitimacy of the elections. The study concludes that there is an urgent need for INEC to improve its corporate image to restore public trust and confidence in the electoral process in Nigeria.