This paper discusses new media prospects and old media problems in the context of the digital age. The period of fast technological development has passed through considerable changes in the media landscape: traditional forms of media were beset with many challenges, while new media platforms emerged. The study sets out to critically assess the benefits and challenges of such changes in highlighting impacts on society, journalism, and the general media franchise. The study was anchored on technological determinism and the theory of Media Ecology. This study adopted a mixed-method research design. Using stratified random sampling, 25 representative samples were drawn from media houses in Uyo metropolis to better represent the different age groups, demographics, and media preferences. The list included two registered journalists each from Comfort FM, AKBC TV, Spectrum TV, Ink Newspaper, and Censor Newspaper, respectively. This gave a total of 35 in terms of sample size. The data collection instrument was an in-depth interview guide. The findings of the study revealed that the coming together of old and new media has imposed upon the current digital age a somewhat complicated and dynamic media landscape. Prospects opened up by new media brought diversity and many other opportunities for engagement; still, they are challenges regarding credibility and information overload. Recommendations were that traditional media outlets needed to embrace the usage of digital technologies and platforms if they intended to be relevant in the digital age. That also means investing in online distribution, interactive capabilities, and personalization.