This study detemined the association between social media engagement measured through communication, information sharing, and networking—on the entrepreneurial intentions of university undergraduates in Anambra State, Nigeria. Using a correlational research design, data were collected from 1,897 students across Nnamdi Azikiwe University and Chukwuemeka Odumegwu Ojukwu University via a structured questionnaire. The questionnaire was considered reliable as Cronbach Alpha analysis revealed coefficients of .81; .76; and .89, for the three clusters of the questionnaire. Pearson PPMC and Simple Linear Regression analyses were conducted. Results indicated a strong positive relationship between social media communication and entrepreneurial intentions (r = 0.714, p < 0.05), with regression confirming a significant predictive influence (β = 0.714, p = 0.000). Information sharing (r = 0.532, β = 0.532, p = 0.000) and networking (r = 0.563, β = 0.563, p = 0.000) also showed moderate yet statistically significant predictive effects on the students' entrepreneurial intentions. The researchers concluded that active engagement on social media—particularly through communication—has a significant impact on how students develop their business goals. Recommendations include integrating digital entrepreneurship training, fostering mentorship via social platforms, and providing subsidised internet access to enhance students' entrepreneurial intentions.