The research study aimed to evaluate the impact of empowerment, behavioural management, and wellness on the productivity and competitiveness of livestock marketing associations (LMAs) in Turkana. It was conducted in the Lokichar, Lorugum, and Lokitaung livestock markets, involving 123 livestock traders as primary participants and 12 representatives from government, civil society organisations, and the private sector as secondary participants. The study objectives were to (i) evaluate personnel health and wellbeing in Turkana's livestock markets, (ii) identify critical components for behavioural management in these markets, and (iii) ascertain the productivity and competitiveness factors of livestock marketing associations in Turkana markets. The study highlights the significance of wellness in livestock marketing associations, which results from empowering initiatives and procedures that foster satisfied, motivated, and engaged stakeholders. The productivity of livestock enterprises and personnel influences market competitiveness, hence affecting profitability and the sustainability of corporate operations. Although livestock marketing associations in Turkana appear dynamic, they are hindered by various managerial and structural constraints, including inadequate participation in decision-making by governing bodies (management committees), insufficient capital resources to enhance trade operations, elevated market operation costs such as daily utilities and labour expenses, and challenges related to communication and waste disposal, among others. The study advocates for the enhancement of capabilities among livestock market stakeholders to empower livestock marketing associations, promote ethical practices via behavioural management in marketplaces, ensure personnel well-being, and maintain the engagement of livestock traders and their associations with productivity objectives throughout the livestock marketing seasons. Enhancing the efficacy of livestock markets relies on ongoing research, stakeholder involvement, and the provision of sufficient resources for strategic initiatives. Consequently, the livestock sector can benefit the entrepreneurs engaged and substantially enhance the local (Turkana) economy.